Mike Breneis currently holds the position of Senior Manager Music Platforms & Catalog Distribution in the Global Music Services department of Red Bull Media House. His team is responsible of developing all music related tools the global media network of Red Bull needs to produce pristine content. In the core heart, this is the Red Bull Audio Library, a platform hosting over a million pre-licensed recordings that are available for all video productions commissioned by Red Bull, with numerous search functions and an integrated music cue sheet tool. The Red Bull Global Music Reporting is a data aggregation engine that combines broadcast performance data with music cue sheet information and delivers granular reports for licensors like PROs, labels and other copyright holders. Red Bull Sound Supply is a consumer-facing micro-licensing platform, targeted to the creator community.
Before working for Red Bull Media House, Mike was a jazz drummer, publishing manager at Universal Edition in Vienna, and CEO of the record label col legno.