With a career as a media and communication professional at major cultural events around Austria, Katharina Jeschke joined the IMZ International Music + Media Centre in 2009.
In her position she was responsible for a substantial growth and successful implementation of Avant Première Music + Media Market Berlin,
the largest international trade show for the performing arts TV industry, as a new and noticeable landmark in the Berlin media cluster. The Avant Première Screenings with 30 years in tradition at Midem in Cannes, today arise as main programme embedded in a co-production market with promotion and networking formats strongly requested by a wide international B2B-audience.
Along with a new branding and communication strategy, Jeschke achieved a stronger international visibility for the IMZ and provided a new recognition for the institution with 59 years in existence and more than 1.000 members worldwide.
Herself a music enthusiast and violin player, the cultural manager holds a degree in international business administration and has successfully worked and promoted the big celebration festivals ‘Wiener Mozart Year 2006’ and ‘Haydn Year 2009’.